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Little Piccadilly

Agency: 
Published/Aired: 
March 2014
Description: 

As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, so they become a permanent resident of Little Piccadilly for all to see – transforming the McDonald's screen into a gigantic, interactive visitors' book showcasing all the little residents, past and present. 

Little Piccadilly is an ever-changing world, reflecting the real-time conditions in Piccadilly Circus itself - from seasonality and time-of-day to local weather conditions. And the more people who interact at the same time, the more exciting and surprising the results.

With over 300 million possible combinations of illustrated artwork and animations, you'll never see exactly the same thing twice - and that's just for launch. Little Piccadilly is a long-term initiative, with new combinations and functionality being added over time, such as messaging and real-time games.

People simply visit LittlePicca.com on a connected device to start creating their very own little resident.

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45319

love it.

tirthomitro's picture
tirthomitro
Activity Score 2758

the idea's edgy

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 45319

love it.

kleenex's picture
kleenex
Activity Score 45319

love it.

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