McDonald's: Fries
No time to stop? Drive-thru.
The idea here was to keep McDonald's front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated.
Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock
20 Comments
Im so small to comment about it!! its more than amazing
ziad hamdan
My gosh, what a great idea! Great execution.
The whole page could be mistaken for an advertorial if one doesn't read that section regularly (assuming they see the "fries" first, then ignore the whole page because they'd be wasting their time reading what they think is an advertorial).
Nonetheless, very creative, and I think it answers the needs of the brief very well! :D
i think this is really cool. One thing though, would a regular consumer/reader notice it quick enough?
:: www.empad.org :: under construction ::
good job
b i l a l
Bilal
Great idea, but how are you supposed to read the bottom, where the box is cutting off the words?
http://www.dragulescu.com
To answer Bobby
When you finish the fries you just throw away the box and read what's under it, doh!!
just so happy to see an ad from my hometown of halifax ns. posted here. it's a great ad, but i think there may be the reaction, that one other commentator left, that it's an advertorial and the article could be passed by, but the ad would be seen.
Nice...but If I were a reader of these columns I'd be annoyed.
www.pindaro.info
A regular reader of this Newspaper would immediately recognize the names of it’s writers (Frank Ching, Jeffery Simpson, Marcus Gee) Thus negating the idea of a recognition problem.
(Pindaro) I don’t understand. why you would be annoyed?
If you are genuinely interested in what the articles have to say, would it really be such a big deal that the color of the type has changed? That takes place a great deal in color-print Newspapers, like USA Today for example.
I like the idea. Eye catching, innovative great job “I’m lovin it”.
Light colors over light paper, make reading more difficult. and we are dealing here with two tones of light colors.
Taking that in consideration, I think readers of this page (comments) are looking for serious information. Contrary, for example, as entertainment readers witch are a completely different psycho-graphic.
This is a matter where a cool idea could backfire with a negative response of the readers of this columns
I like the idea, I'm still not sure If I'll like my politics to come with fries.
www.pindaro.info
(Pindaro)Yes, now I see your point especially page placement concerning subject matter.
A lighter topic for the lighter colors. :}
Or..... don't make reading complex to people that seek serious information rather than just just the ones that are killing some time
www.pindaro.info
Good job Bhavik Gajjar...
Creativemobs
http://creativemobs.blogspot.com/
OSEA!
Christian*Pimentel
words are deceieving me..when i think of posting a comment...just awesome!!
let's say it better!
i falling in love with it
This won at Cannes.
wad kinda sick news paper has an article in a full length column? man! the words burnt my EYES!!!
nice