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Fries

Agency: 
Published/Aired: 
July 2006
Description: 

The idea here was to keep McDonald's front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated.

No time to stop? Drive-thru.

Advertising Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock

Comments (11)

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Highest Rated

Blahg's picture
Blahg
Activity Score 616

This won at Cannes.

ziadhdn's picture
ziadhdn
Activity Score 104

Im so small to comment about it!! its more than amazing

Ainadaliel's picture
Ainadaliel
Activity Score 271

The whole page could be mistaken for an advertorial if one doesn't read that section regularly (assuming they see the "fries" first, then ignore the whole page because they'd be wasting their time reading what they think is an advertorial).

Nonetheless, very creative, and I think it answers the needs of the brief very well! :D

ar's picture
ar
Activity Score 64

i think this is really cool. One thing though, would a regular consumer/reader notice it quick enough?

Bilal's picture
Bilal
Activity Score 86

good job

b i l a l

Bilal

pindaro's picture
pindaro
Activity Score 524

Nice...but If I were a reader of these columns I'd be annoyed.

pindaro's picture
pindaro
Activity Score 524

Or..... don't make reading complex to people that seek serious information rather than just just the ones that are killing some time

creativemobs's picture
creativemobs
Activity Score 18

Good job Bhavik Gajjar...

Creativemobs

http://creativemobs.blogspot.com/

chris6969's picture
chris6969
Activity Score 4

OSEA!

communicator's picture
communicator
Activity Score 28

words are deceieving me..when i think of posting a comment...just awesome!!

tahiti's picture
tahiti
Activity Score 42

i falling in love with it

Blahg's picture
Blahg
Activity Score 616

This won at Cannes.

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