McDonald's: Fries

No time to stop? Drive-thru.

The idea here was to keep McDonald's front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated.

Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock

11 comments

ziadhdn's picture
ziadhdn
104 pencils

Im so small to comment about it!! its more than amazing

Ainadaliel's picture
Ainadaliel
271 pencils

The whole page could be mistaken for an advertorial if one doesn't read that section regularly (assuming they see the "fries" first, then ignore the whole page because they'd be wasting their time reading what they think is an advertorial).

Nonetheless, very creative, and I think it answers the needs of the brief very well! :D

ar's picture
ar
64 pencils

i think this is really cool. One thing though, would a regular consumer/reader notice it quick enough?

Bilal's picture
Bilal
86 pencils

good job

b i l a l

Bilal

pindaro's picture
pindaro
526 pencils

Nice...but If I were a reader of these columns I'd be annoyed.

pindaro's picture
pindaro
526 pencils

Or..... don't make reading complex to people that seek serious information rather than just just the ones that are killing some time

creativemobs's picture
creativemobs
18 pencils

Good job Bhavik Gajjar...

Creativemobs

http://creativemobs.blogspot.com/

chris6969's picture
chris6969
4 pencils

OSEA!

communicator's picture
communicator
28 pencils

words are deceieving me..when i think of posting a comment...just awesome!!

tahiti's picture
tahiti
42 pencils

i falling in love with it

Blahg's picture
Blahg
616 pencils

This won at Cannes.

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