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Fries

Agency: 
Published/Aired: 
July 2006
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Description: 

The idea here was to keep McDonald's front and centre, in a multi-tasking world. The articles are real. Just colour was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated.

No time to stop? Drive-thru.

Advertising Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock

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Highest Rated

Blahg's picture
Blahg
616 Activity Scores

This won at Cannes.

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