McDonald's: Fresh salad billboard

McDonald's: Fresh salad billboard
Average: 5 (24 votes)

Watch the salad grow over the weeks.

Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross

14 comments

A.G. Pennypacker's picture
613 pencils
A.G. Pennypacker

Hasn't this exact ad been done for this exact client?

ivan's picture
ivan

Ivan Raszl, admin of AotW

getconnected2001's picture
993 pencils
getconnected2001

Its not bad if you carry on an Idea from one ad to another as long as its differently executed. is it?

Steviec's picture
126 pencils
Steviec

This is quite old now. You've probably seen it on another blog.

R. Rinaldi's picture
686 pencils
R. Rinaldi

Yum, yum, yum.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

A textbook example of what not to do for an outdoor billboard. Very poor art direction. Green on gray background??? If you squint your eyes, those words almost completely disappear (yet, you can still see those two cars on the VW billboard far behind it.)

kc_brock's picture
703 pencils
kc_brock

how often do you squint when you look at billboards. wtfd?

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

That's a trick I learned from a very well-known creative director when I was still an art director working on a billboard assignment for United Airlines. Many (trained) art directors still do it to test color contrast and its legibility under different light conditions before releasing the mechanicals to vendors.
There's even an industry-standard test (the name escapes me right now) for the effectiveness of OOH boards where they scientifically measure legibility at different distances and light conditions.

Is it called Moby Test? Does that ring a bell? You probably don't even know what the hell I'm talking about. Oh, well...

mmackinven's picture
1407 pencils
mmackinven

Exactly what we were taught.

If you're a creative and don't know this technique when doing billboards, better start now ;)

ivan's picture
ivan

I agree with you I wonder why the grey background. Red or yellow would've worked great.

Ivan Raszl, admin of AotW

Mukesh's picture
202 pencils
Mukesh

I find it quite boring as compared to the other Mcdonald ads.

Mukesh Lekhwani

crow's picture
30 pencils
crow

i remember this one. Pretty cool.

bacolo69's picture
82 pencils
bacolo69

Good Idea and its not the sme as the carrot bus stop billboard, and it just won a CLIO...who cares what all of you think about it.

macu's picture
14 pencils
macu

I have seen this one before, but always with contradictorial comments, I think its good, but I dont like the black color at the background maybe using other color could make it fresherr jajajaja