McDonald's: Carrots

Extra fresh carrots. Only 10kr.

Advertising Agency: DDB, Stockholm, Sweden
Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski


kalpesh78's picture
2580 pencils

mcdonalds sells carrots??

ideas....30 minutes nahi toh free.

postman's picture
951 pencils

Exactly what I was thinking.

oshe's picture
852 pencils

if they does an ad, YES, they sale carrots.



twelve_noon's picture
617 pencils

this is a nice ambient but carrots in mcdonald's taste like shit, to say the least, so instead of mud I see this as...

Scuba Steve's picture
Scuba Steve
74 pencils

Whole Foods would be a better client for this.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

"And you know what they call a Quarter Pounder with cheese in Stockholm?"

"They don't call it a Quarter Pounder with cheese?
Then what do they call it?"

"They call it 'carrots'"

mayhem's picture
126 pencils

Thanks for your insight. In that case this is a good ad. As long as people in Stockholm get it, that's all it counts.

JamurPutih's picture
263 pencils

then this is a very good ad. i agree with you mayhem. ad doesn't have to be an art.
sometimes we forget that the core of a commercial is to communicate.

end of joy, enjoy

mayhem's picture
126 pencils

And sometimes people forget that this website is to show ads from all over the world. And they are created for the local people where the ads comes from.

kc_brock's picture
703 pencils


the dude was quoting pulp fiction. what the heck are you guys talking about?


as a vehicle, this ad is great. it seems weird that it's for the fattiest food chain in the world though.

mcdonalds should stick to what they're good at. big macs & making people fat.


mayhem's picture
126 pencils

kc_brock. If you just read the comment from ♥ get lost ad... above, you'll know "Carrots" is how people in Stockholm call their Quarter Pounder with cheese.

And that's why i was saying that it doesn't matter if people on here doesn't get it because the ad was created for local people.

dadada's picture
1720 pencils

aligned with you, but the Quarter Pounder is really called FRESH !!?

Everybody is creative, be yourself.

kc_brock's picture
703 pencils

are you freaking serious dude?

you need to freshin' up your culture and watch some american sam jackson movies.

you seriously think that people call quarter pounders with cheese carrots?

that's hilarious!


♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

mayhem made my day, that's for sure

A stranger abroad's picture
A stranger abroad
427 pencils

Making people fat is exactly what they are trying to flee from. They recognised years ago that that is the biggest threat to their continued success, and this is part of what is probably their most important long-term marketing program for the next decade or so.

Perhaps the healthier menu options have not reached the land of the fat yet, but they are making a big impact in parts of the world where most people weigh less than a small car.

coronam's picture
162 pencils

carrots at mcdonald's? they come deep-fried, right?

Rog's picture
6092 pencils

A pretty straight forward brief, isn't it children?
Obviously a Swedish Maccers menu thing.
And demonstrated pretty smartly, I would have thought.

>>>> That's not an ad. THIS is an ad.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

It's a nice ambient.
I don't know if people will buy it because of Mc'Donalds reputation. But the ad is fine.

JUANcho's picture
50 pencils


laylowmoe's picture
328 pencils

You guys have never been near a fast food account in your miniscule careers, have you?

McD's and every major fast food brand in the world has been going the healthy route for several years now - not just rebranding themselves, but actually changing their menu. I believe in certain countries, McD's actually have salad bars.

A stranger abroad's picture
A stranger abroad
427 pencils

Yep, they offer a variety on salads in NZ, which I believe was one of their test markets for this. They have done for about 5 years now. A lot of other healthy options too. I admit I was cynical when I first heard the plan, but they have delivered. The salads are not bad, and you can now get a much healthier meal at McD's than you'd have thought possible.

A lot of benefits for McD's. They know times have changed and didn't want to only have the old fatty menu. Women in particular are happier to bring their kids if they themselves can have a salad or low fat, low carb option, and also like to be able to get their kids a happy meal but choose a fruit pack or sliced carrots instead of fries.

ooops's picture
448 pencils

good insight but lose focus.

Neil Levy's picture
Neil Levy
314 pencils

cool ambient. but i do agree with scuba steve that this would be better for whole foods. not that mcdonald's doesn't have a right to claim fresh ingredients (if that's what they want to say). it just feels more like it would be a direct connection to a natural foods client and no matter what mcdonald's does in their advertising, people will still think of them as fast food.

drbagre's picture
22 pencils

YEAH Im loving my Mcarrot taste little bit like burger sauce but fresh...

A stranger abroad's picture
A stranger abroad
427 pencils

The ad is not bad, but not as good as the 'FRESH" growing billboard that did the same idea better, and won metal at Cannes last year.

And yes, McD's sell carrots, certainly in New Zealand. It is part of their new healthier menu options thing. Parents can say no to chips (uh, I mean fries) and yes to fruit, or carrot sticks, or fresh raw corn, in their kids' happy meals. McD's are making a genuine effort to offer healthier alternatives: fresh fruit, salads, wraps, etc. They also serve decent coffee now. Like real coffee.

Perhaps the fresh menu options have not reached the US yet. Perhaps it never will. I can't imagine it would have much appeal to the fattest nation on earth.

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