McDonald's: Camera phone billboard

I like this, but how were people able to take shots from such a huge distance?? Scam! LOL

I like the idea!
But can I take a picture and bluetooth it to my friends?

Great idea....but practicality of capturing a shot from the billboard in terms of distance is questionable

I saw it in real life.

It´s easy to take the shot. Obviously you photograph the whole screen with the product on it.
And the offers where timelimited, so if you send a photo to a friend doesn´t matter.
The great thing about it is that you seldom buy only that thing at McDonald´s, but more. That is what smart about it I think.

Good media use. I guess we just try to find a flaw on this ambient just because we have never seen this before so something must be wrong with it.

I like this!

I like this!