McDonald's: Camera phone billboard
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: DDB, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Art: Johanna Karsten
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
8 Comments
I like this, but how were people able to take shots from such a huge distance?? Scam! LOL
I like the idea!
But can I take a picture and bluetooth it to my friends?
Good question.
Say my name, say my name...
Great idea....but practicality of capturing a shot from the billboard in terms of distance is questionable
I saw it in real life.
It´s easy to take the shot. Obviously you photograph the whole screen with the product on it.
And the offers where timelimited, so if you send a photo to a friend doesn´t matter.
The great thing about it is that you seldom buy only that thing at McDonald´s, but more. That is what smart about it I think.
Good media use. I guess we just try to find a flaw on this ambient just because we have never seen this before so something must be wrong with it.
I like this!
I like this!