McDonald's: Camera phone billboard

Advertising Agency: DDB, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Art: Johanna Karsten

May 2010


atb2005's picture
13561 pencils

I like this, but how were people able to take shots from such a huge distance?? Scam! LOL

tb putera's picture
tb putera
10 pencils

I like the idea!
But can I take a picture and bluetooth it to my friends?

R U serious's picture
R U serious
416 pencils

Good question.

Say my name, say my name...

prabodh's picture
16 pencils

Great idea....but practicality of capturing a shot from the billboard in terms of distance is questionable

Guest's picture

I saw it in real life.

It´s easy to take the shot. Obviously you photograph the whole screen with the product on it.
And the offers where timelimited, so if you send a photo to a friend doesn´t matter.
The great thing about it is that you seldom buy only that thing at McDonald´s, but more. That is what smart about it I think.

Dzsoi's picture
8001 pencils

Good media use. I guess we just try to find a flaw on this ambient just because we have never seen this before so something must be wrong with it.

Anne86's picture
26 pencils

I like this!

Anne86's picture
26 pencils

I like this!

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