McDonald’s: Breakfast

Try our new breakfast sandwich.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Lennart Claesson, Philip Ahlqwist
Copywriter: Martin Lundgren
Photographer: Philip Karlberg


Bundy Agency's picture
Bundy Agency
597 pencils

i guess it works... if your a 30 year old man with dark hair.

Spanky's picture
4899 pencils

it'll work if someone just happens to hold a newspaper at just the right height as someone just happens to look at them as they pass by. so it probably made sense to a total of 10 people. not to mention the fact the guy has 3 hands.

kc_brock's picture
703 pencils

3 hands. that's funny.


crackerjack's picture
20 pencils

jup, these ones only really work if the page is in exactly the right position at exactly the right time. done to death too.
peace yo

wgeddes's picture
298 pencils

did this get produced? what respectable newspaper would give McD's the entire front page?

k-rocka's picture
428 pencils

Its probably just an insert with news content inside - not a front page.

Nthngmn's picture
626 pencils

respectable newspaper? It's Metro. Borderline tabloid.

bigbadfatmadafaka's picture
486 pencils

Come on DDB can do it.

everartz's picture
7611 pencils

so many ads for the top junky restaurant all over the world! this time its from sweden.... come on bigbadfatmadafaka! they cant do it!!!

| Everartz |

bigbadfatmadafaka's picture
486 pencils

I know they cant....thing is i was trying to be "nice" LOL.

Stigset's picture
1456 pencils

This is cool, even if it will never be on the exact right spot, people will at least try to place it just for the fun of it. Nice idea.

Laurent's picture
289 pencils

the chances of this really working are probably like ... one in ten thousand!! sorry but it's more than obvious that the picture above was shot with a model. You might stand a chance if you propose the newspaper in a funny spy movie (coz they're always hiding behind newspapers)... I think i'm hungry!

Totto's picture
685 pencils

so is this an ambient or what.. will somebody explaaaain.

Intelligent ads are the need of the hour.

ivan's picture

Yes it is. On the top you see the ad itself. Once it is placed in the newspaper which is 2 full pages wrap it looks like the reader is eating the burger.

Ivan Raszl, admin of AotW

jennywhx's picture
1142 pencils

i usually fold newspaper when i am reading. but this looks pretty funny for me, even it won't actually works.

Beatboxer's picture
1519 pencils

I think it's good.

ellehcimeo's picture
3522 pencils

We get the Metro here in Toronto and they often have a covering page with an interesting use of the media type of ad.
They actually get quite creative with it, sometimes they use velum! And then sometimes it's a useless intrusion.
I wish I'd seen this one! I like the application for the media.

wgeddes's picture
298 pencils

No Metro in USA, at least in Colroado (was supposed to be a reply above)

nemesis's picture
761 pencils

not a bad idea, but I'm sorry to say it looks fake, fake, fake!
and I agree with everyone else... for this to work, you would have to hold the newspaper at the exact right height.

slammary's picture
214 pencils

i want the breakfast every day!

Teboec's picture
38 pencils

podria pero aun no

JAGVEER's picture
12 pencils

Gud Try!

ooops's picture
448 pencils

someone played with the art direction
DDB have a wrong twist on it

Log in or register to post comments