McDonald’s: Breakfast
Try our new breakfast sandwich.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Lennart Claesson, Philip Ahlqwist
Copywriter: Martin Lundgren
Photographer: Philip Karlberg
23 comments
i guess it works... if your a 30 year old man with dark hair.
it'll work if someone just happens to hold a newspaper at just the right height as someone just happens to look at them as they pass by. so it probably made sense to a total of 10 people. not to mention the fact the guy has 3 hands.
3 hands. that's funny.
jup, these ones only really work if the page is in exactly the right position at exactly the right time. done to death too.
peace yo
did this get produced? what respectable newspaper would give McD's the entire front page?
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http://www.freerangerobot.com
Its probably just an insert with news content inside - not a front page.
respectable newspaper? It's Metro. Borderline tabloid.
Come on DDB Sweden.....you can do it.
so many ads for the top junky restaurant all over the world! this time its from sweden.... come on bigbadfatmadafaka! they cant do it!!!
| Everartz |
I know they cant....thing is i was trying to be "nice" LOL.
This is cool, even if it will never be on the exact right spot, people will at least try to place it just for the fun of it. Nice idea.
the chances of this really working are probably like ... one in ten thousand!! sorry but it's more than obvious that the picture above was shot with a model. You might stand a chance if you propose the newspaper in a funny spy movie (coz they're always hiding behind newspapers)... I think i'm hungry!
so is this an ambient or what.. will somebody explaaaain.
Yes it is. On the top you see the ad itself. Once it is placed in the newspaper which is 2 full pages wrap it looks like the reader is eating the burger.
Ivan Raszl, admin of AotW
i usually fold newspaper when i am reading. but this looks pretty funny for me, even it won't actually works.
http://jennywhx.blogspot.com jwhx:Visionary
I think it's good.
We get the Metro here in Toronto and they often have a covering page with an interesting use of the media type of ad.
They actually get quite creative with it, sometimes they use velum! And then sometimes it's a useless intrusion.
I wish I'd seen this one! I like the application for the media.
No Metro in USA, at least in Colroado (was supposed to be a reply above)
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http://www.freerangerobot.com
not a bad idea, but I'm sorry to say it looks fake, fake, fake!
and I agree with everyone else... for this to work, you would have to hold the newspaper at the exact right height.
i want the breakfast every day!
podria pero aun no
Gud Try!
someone played with the art direction
DDB have a wrong twist on it