McDonald's: Bite

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Head of Art: Mike Davison
Senior Art Director: Pete Thompson
Creatives: Damian Galvin, Carlos Savage
Photographer: Spid
Retoucher: Gordon Moir

17 comments

Crisp One's picture
Crisp One
2007 pencils

cool use of that medium.

jebus's picture
jebus
474 pencils

Until some kid draws a dick on it, anyway.

peak900's picture
peak900
211 pencils

until the russians drop a atomic bomb on it ...man, could you please give professional comments ...

dshott's picture
dshott
475 pencils

Lets be honest, that could happen pretty easily, so I rate the comment you go jebus

Guest commenter's picture
Guest commenter

Very nice use of medium....how it works ?

picopalqlea's picture
picopalqlea
999 pencils

with photoshop... three photos, 2 layers, made a jpg then send it to ads of the world. :)
Or, with lenticular media. Remember those old rulers from the 70s where you have tow images in one media by moving it? pretty cool.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Buenisimooo...interesante como la expresión de bostezo funciona súper bien como la del placer de comer una big mac.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Morgan Coudray's picture
Morgan Coudray

Very creative way to advertise the fact that its open late at night: yawning and eating go hand-in-hand at McDonalds!!!

alvinpck's picture
alvinpck
1467 pencils

He looked like yawning. McCoffee would be better.

...
http://alvinpck.deviantart.com/gallery/

Crisp One's picture
Crisp One
2007 pencils

agreed, good insight alvinpck

LeeHarvey's picture
LeeHarvey
3045 pencils

He IS yawning, because it's getting late, but nevertheless you can grab a bite at McD. They're open 24 hrs. That's the insight and I think it's a good one plus brilliant use of lenticular.

Crisp One's picture
Crisp One
2007 pencils

Linticular! Thats the word for that plastic! .....I was wondering when i was going to have to google that.

Guest commenter's picture
Guest commenter

Is telling me McDonalds is boring? All gimmick.

SeanMartin's picture
SeanMartin

Nicely done. To answer the question above: http://en.wikipedia.org/wiki/Lenticular_printing

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

DE Group Ltd's picture
DE Group Ltd

I am very happy to announce that our company produced these images of lenticular in New Zealand in conjunction with the advertising Agency DDB. I think its a great way of advertising and lenticular certainly gets the message across and Mcdonalds is very happy with the result, its the new generation of advertising.

Guest commenter's picture
Guest commenter

The new generation? You mean just using gimmicks? Who can't do that.

buzzetcie's picture
buzzetcie
30 pencils

Very nice ! On the same subject :
http://www.buzzetcie.com/article-20988033-6.html

olivier.

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