McDonald's: Big Smile

Advertising Agency: Leo Burnett Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Manolo Martínez
Copywriter: Facundo Paglia
Additional credits: Michael De Jesus, José Daniel González
Released: October 2009

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Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Sweet lens flare!

But ehm, the smile looks a tad evil to me :<

sirvan's picture
29870 pencils

I thought you weren't supposed to reference Fight Club?


"I love some things, and don't love some other things."

silvi's picture
4172 pencils

I love McDonald´s actions in Puerto Rico.

Brain-Art's picture
1101 pencils

Very creative but there's a little problem like the people linking the happy face to Westerbank and not McDonald's

Gualcor's picture
970 pencils


Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

copywriter.txt's picture
828 pencils

Very nice indeed!

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