McDonald's Angus Burger: Grill Smoke
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Advertising Agency: Leo Burnett Puerto Rico
Creative Director: Víctor Cabezas
Art Directors: Fabio Gil, Roberto Acevedo, Manolo Martínez
Copywriters: Nánel Rodríguez, Facundo Paglia
Additional credits: Bytheway Media
Released: November 2009
26 Comments
That's nice, but only works at night I guess. Big plus for trying something new. Big minus for the enviroment though.
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C'mon that's probably just water wapor.
What hath God wrought
Yeah, I know, but people will still see a lot of "smog" coming from a McDonalds buildings. It's not about the reality (water vapor) but what people think (smog).
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good idea !
If they actually channelled smoke from the grill, every car around the area would be covered in cooking oil.
You are Rock!
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Just an opinion.
And you are scissors! You lose.
I can't believe I just logged in to say that :P
hahaha
Awsome idea!!!
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It is creative, but I guess neighbors won't be too happy about this.
Brilliant idea, brilliant execution. it doesn´t matter if this is only a night message. Impact is great anyway.
Nice idea
great! but works only at night time, so just for a few hours a day, unless you live close to the Arctic.
i loved it when banks violette did it for art a year ago.
Very good (both the idea and the execution)
And for the day time, they could make it smell like barbeque (if that was possible)
Refreshing... Congrats
Excelente, me gusta muchísimo la propuesta.
"no silencies lo que no sabes expresar".
Awesome
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Hmmm... So I like Wolfmother too...
It is a totally different way of showing the brand. Great impact, great idea.
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I would not want them to be my neighbor...
i love it
wow. that's really smokin'
dclxvi
nice
i like
good one!
:::J:::
Very catchy, excellent job!
!