McDonald’s: Bus stop

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins
Copywriter: Bryan Collins
Art Director: Rob Sweetman

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19 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice.

lahaff's picture
lahaff
1520 pencils

Very nice indeed.

Blashyrkh's picture
Blashyrkh
32698 pencils

Who stole the coffee?

lahaff's picture
lahaff
1520 pencils
Javier Ramírez's picture
Javier Ramírez
1245 pencils

jajajajajajaja

Chief Creative Director Nexus BBDO

Guest's picture
Guest

ahahhahahahha

Guest's picture
Guest

wakakakakakak!!!

Guest's picture
Guest

Great work.Do clients with less money than McDonalds understand the value of this kind of creative? I wish my clients did.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

Normally I'd be with you on this one, but I have to disagree here. A company like McDonald's that has money to spend on creativity and brand awareness isn't worried about the actual value of an ad like this. For the cost of running one of these ads, a small coffee shop could probably put out two to four times as many (because I guarantee the ad agency isn't charging $10/hr for someone to remove some of the coffee each day).

There comes a point where paying for creativity and branding are not worth it for the small guy. I think McDonald's should have spent their money on expanding the reach of this campaign as opposed to making a few people at bus stops smile every day. Think about it... there's nothing fancy to the message here. FREE COFFEE UNTIL MAY 3rd AT MCDONALDS. It sells itself.

silvi's picture
silvi
4172 pencils

El café es gratis en McDonalds EEUU?

Guest's picture
Guest

Sólo del 20 de mayo al 3 de abril.

Guest's picture
Guest

Nice job jess!

AmOgodzzz's picture
AmOgodzzz
826 pencils

Clever. Very original. Good placement for McDonald's coffee, too, since it reminds people on their way to work.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Parece que no toman mucho café por allá.
¿Tres días y todavía sobra?
Hahaha

Chief Creative Director Nexus BBDO

Kozca's picture
Kozca
4 pencils

real coffee beans??

rolling.stone's picture
rolling.stone
2740 pencils

good question

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kevgroat's picture
kevgroat
175 pencils

cool.

shwet's picture
shwet
103 pencils

gud...........vry new

shweta

FULLYLOADED's picture
FULLYLOADED
83 pencils

Yip it works. Hate to be the one getting out there to take the beans out over time...'Interns..we have a brief or you'

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