McDonald’s: Bus stop
Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins
Copywriter: Bryan Collins
Art Director: Rob Sweetman
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19 Comments
Nice.
Very nice indeed.
Who stole the coffee?
http://www.imdb.com/title/tt1099946/
jajajajajajaja
Chief Creative Director Nexus BBDO
ahahhahahahha
wakakakakakak!!!
Great work.Do clients with less money than McDonalds understand the value of this kind of creative? I wish my clients did.
http://dearadvertisin.blogspot.com/
Normally I'd be with you on this one, but I have to disagree here. A company like McDonald's that has money to spend on creativity and brand awareness isn't worried about the actual value of an ad like this. For the cost of running one of these ads, a small coffee shop could probably put out two to four times as many (because I guarantee the ad agency isn't charging $10/hr for someone to remove some of the coffee each day).
There comes a point where paying for creativity and branding are not worth it for the small guy. I think McDonald's should have spent their money on expanding the reach of this campaign as opposed to making a few people at bus stops smile every day. Think about it... there's nothing fancy to the message here. FREE COFFEE UNTIL MAY 3rd AT MCDONALDS. It sells itself.
El café es gratis en McDonalds EEUU?
Sólo del 20 de mayo al 3 de abril.
Nice job jess!
Clever. Very original. Good placement for McDonald's coffee, too, since it reminds people on their way to work.
Parece que no toman mucho café por allá.
¿Tres días y todavía sobra?
Hahaha
Chief Creative Director Nexus BBDO
real coffee beans??
good question
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~ Quite obviously, I have gathered no moss ! ~
cool.
gud...........vry new
shweta
Yip it works. Hate to be the one getting out there to take the beans out over time...'Interns..we have a brief or you'