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McDonald’s: Bus stop

McDonald’s: Bus stop
Your rating: None Average: 7.4 (47 votes)

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo, Bryan Collins
Art Director: Eric Arnold, Rob Sweetman

Comments

LeeHarvey's picture 1848 pencils
8

Nice.

lahaff's picture 44 pencils

Very nice indeed.

Blashyrkh's picture 1429 pencils
8

Who stole the coffee?

The client is not always right - Enzo Ferrari

lahaff's picture 44 pencils
javo's picture 1146 pencils
Guest's picture

ahahhahahahha

Guest's picture

wakakakakakak!!!

Guest's picture
8

Great work.Do clients with less money than McDonalds understand the value of this kind of creative? I wish my clients did.

http://dearadvertisin.blogspot.com/

Guest's picture

Normally I'd be with you on this one, but I have to disagree here. A company like McDonald's that has money to spend on creativity and brand awareness isn't worried about the actual value of an ad like this. For the cost of running one of these ads, a small coffee shop could probably put out two to four times as many (because I guarantee the ad agency isn't charging $10/hr for someone to remove some of the coffee each day).

There comes a point where paying for creativity and branding are not worth it for the small guy. I think McDonald's should have spent their money on expanding the reach of this campaign as opposed to making a few people at bus stops smile every day. Think about it... there's nothing fancy to the message here. FREE COFFEE UNTIL MAY 3rd AT MCDONALDS. It sells itself.

silvi's picture 3540 pencils

El café es gratis en McDonalds EEUU?

Guest's picture

Sólo del 20 de mayo al 3 de abril.

Guest's picture

Nice job jess!

AmOgodzzz's picture 605 pencils

Clever. Very original. Good placement for McDonald's coffee, too, since it reminds people on their way to work.

javo's picture 1146 pencils

Parece que no toman mucho café por allá.
¿Tres días y todavía sobra?
Hahaha

Kozca's picture 4 pencils

real coffee beans??

rolling.stone's picture 2414 pencils

good question

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~ Quite obviously, I have gathered no moss ! ~

kevgroat's picture 162 pencils
7

cool.

shwet's picture 103 pencils

gud...........vry new

shweta

FULLYLOADED's picture 83 pencils
7

Yip it works. Hate to be the one getting out there to take the beans out over time...'Interns..we have a brief or you'

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