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Maze

Published/Aired: 
March 2007
Description: 

In this gigantic three-dimensional billboard measuring 7 x 5 metres, located directly in front of Schiphol Airport's main entrance, a small ball rolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboard back to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year.

Advertising Agency: Ogilvy, Amsterdam, Netherlands
Creative Director: Carl Le Blond
Copywriter: Edsard Schutte
Art Director: Jan-Willem Smits
Production: Armada Signs
Photo: Arno Bosma

Comments (21)

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lchiesi's picture
lchiesi
Activity Score 130

Nice.

mikelite's picture
mikelite
Activity Score 1031

hot. a little convoluted, but hot.

Kay's picture
Kay
Activity Score 161

maze? again??

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

Bloody nice.

aw's picture
aw
Activity Score 2

scam.

how can the clouds remain the same in all the shots?

ivan's picture
ivan

Maybe it's a slow windless day.

Edsard's picture
Edsard
Activity Score 156

No scam. The billboard has been hanging for a whole year in Amsterdam.

addyhoch10's picture
addyhoch10
Activity Score 2592

i like it

otto54's picture
otto54
Activity Score 381

niiiiice.

purplesimon's picture
purplesimon
Activity Score 473

Love it. However, they say it's aimed at business travellers and there was me thinking that visitors to Amsterdam go there for other reasons!

Minimum's picture
Minimum
Activity Score 1490

Thats a bit narrow minded isn't it? Amsterdam is a very booming city ar various aspects of buisiness. O yeah well...holland is known for the cannabis policy. But to think that everybody landing on an airpot there is a potential drug addict/smuggler.

(sorry, I think you meant that as a joke. I'm getting frustrated by the image we've gotten. I heard the same remakr 3 times this weekend about drugs and The Netherlands. I the fashion of: Holland? Whats to do there? except for weed.)

again sorry :)

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

purplesimon's picture
purplesimon
Activity Score 473

No, I'm sorry. I meant it completely as a joke. I have friends and family in the Netherlands, mostly around Amsterdam and Ede. It's a great place.

I didn't mean to cause offence.

timmster's picture
timmster
Activity Score 8

cool

bichon's picture
bichon
Activity Score 18

Well done

http://www.culture-buzz.com/
Viral and Buzz Marketing

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(check this out ! No text, Just Cool Creative Ads)

Leandro's picture
Leandro
Activity Score 117

very nice

lsadunb's picture
lsadunb
Activity Score 571

F* I just can't see any more labyrinths.

Desi's picture
Desi
Activity Score 1052

ok, so they made it.

JPWrites's picture
JPWrites
Activity Score 238

Nice idea... Hey, they should have the dot get lost and drop parcels off at the wrong places, and stop for donuts everywhere. Ha ha just kidding.

ra's picture
ra
Activity Score 18

Simply Nice!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Does anybody know what such stuff costs?
I want one, too. ^^

kandi's picture
kandi
Activity Score 204

LoVELY! Maybe they shud have UPS or FedEx balls stucked in some dead end.

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