Maximum Ride: Kids who can fly
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
Released: May 2009
29 Comments
Great idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Looks impressive. But isn't it encouraging jumping from the roof? It's so simple to jump...
sure, people everywhere are going to be leaping to their death because of this ad.
The children's mind is very plastic, ductile and is shaping by everything what children are encountering. If computer games can "to teach" that people are immortal and they will revive after the gunshot wound, such ad can also distort appropriate perception of world.
Why not let the children of tomorrow think they are immortal? I think to have no boundaries is a good way to find, "The New"
good idea
great. good use of media.
Done. By DDB.
This series must be well known, if not, it will be like about suicide.
Critics are easy.
so smart
Good idea and great use of the media, that in this case is the street/stairs themselves....
But I agree, wouldn't it encourage kids jumping from roofs? sure they have thought about it, it would be nice to hear how they cope with the issue
Hormone vs Neuron - Twitter
Scary!
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Not all who wander are lost.
why did they this fake instalations if they could invite children on some roof and let them experience the real thing?
oh, man... this is just stupid.
I think this is a great idea because it plays off of children's imaginations.
http://www.promovideochannel.com
yeap scary, and agree with the suicide thing, but... i like it.
Awesome!
Whoever it is in the top left shot shouldn't be wearing skinny jeans.
Idea is good, provided it do not lead the tendency in kids' mind that they also can fly, if it do so, pretty fatal
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~ Quite obviously, I have gathered no moss ! ~
fking the child's mind. :)
Done by Fallon.
really smart!!
Kids! Stop using your imagination! We must think for you, because we know you'll see this and go find a tall building to jump off of!
Come on, people! This is great use of environment and media! I watched Roadrunner cartoons and never once strapped myself to a rocket made of dynamite. Why would this lead to a rampant increase in accidental child suicide from leaping tall buildings in a single bound?
Oh, that's right. It won't.
Great. Love it.
great! very creative :)
Woah this is a bit freaky :-0
Karl
http://www.karlbowers.co.uk
wow~ creative!!!
but is it suitable for kids?
Uh-oh.. at first glance, I thought the ledge was real. Very realistic. I'd get scared walking down that road. :-s
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"Nihil sub sole novum"
Promotes an excellcent series of young adult books that inspire many people to think for themselves. Gets the point across about what it's like to have wings and fly.
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