Ambient advertisment created by BBDO, New Zealand for Maximum Ride, within the category: Media.
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Copywriters / art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
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