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Mattel Hot Wheels: Secret Race Battle

Advertising Agency: Muse, Amsterdam, The Netherlands
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
Production / Animation: PostPanic
Directors: Justin Blyth, Chris Staves, Mischa Rozema
Technical supervision: Beam Systems
Local Agency: 2Fish
Hardware: TDC
Sound design: MassiveMusic
Published: March 2011

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11 comments

Prof's picture
Prof
1453 pencils

Pure insanity. Looks like they'll get some metal...

Quite really.

vidz913's picture
vidz913
35 pencils

whoa!!! super cool!! i sooo wish this medium was more commonly used in India too!!

YJ's picture
YJ
373 pencils

That was amazing! Well done.

TommyO's picture
TommyO
1866 pencils

Love it!

That One Guy's picture
That One Guy
266 pencils

That was gnarly! For sure this should win an award.

proscriptus's picture
proscriptus
114 pencils

An impressive technical accomplishment, but I have to wonder what the target audience is? That'd give any kid nightmares for a month.

--
DTA

Glut's picture
Glut
3947 pencils

Excellent.

Yazmin's picture
Yazmin
2001 pencils

Whooooaaaaaa. Beautifully executed, a pleasure to watch. I'm sure the little boys that love playing with and crashing these things would enjoy it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I love the future....no flying cars yet but this will do

sudi's picture
sudi
9 pencils

Superb... Makes me wanna buy a HOT WHEELS ALL OVER AGAIN!!!

kerstiraud's picture
kerstiraud
256 pencils

just love it! it looks so real!

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