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The Cage Elevator

Agency: 
Published/Aired: 
April 2013
Description: 

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.



No animal enjoys feeling like that. Report the wildlife trade.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

Comments (5)

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Highest Rated

Mytwocents's picture
Mytwocents
Activity Score 285

Get the visual impact. Read the line. Get it. Smart use of the space.

Jackbr's picture
Jackbr
Activity Score 1499

deja vu...

JackBR

mark3r's picture
mark3r
Activity Score 1949

Sweet!

jackblack's picture
jackblack
Activity Score 2350

Not bad. Fresh take on a lift.

kleenex's picture
kleenex
Activity Score 43505

If you do not read the copy you have no idea what you are looking at.

Mytwocents's picture
Mytwocents
Activity Score 285

Get the visual impact. Read the line. Get it. Smart use of the space.

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