Mater Natura: The Cage Elevator

No animal enjoys feeling like that. Report the wildlife trade.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Published: April 2013

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Jackbr's picture
1352 pencils

deja vu...


mark3r's picture
1940 pencils



jackblack's picture
2230 pencils

Not bad. Fresh take on a lift.

kleenex's picture
25210 pencils

If you do not read the copy you have no idea what you are looking at.

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