NewerOlder

Mater Natura: The Cage Elevator

No animal enjoys feeling like that. Report the wildlife trade.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.



Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

Published: 
April 2013

5 comments

Jackbr's picture
Jackbr
1496 pencils

deja vu...

Jack

mark3r's picture
mark3r
1949 pencils

Sweet!

jackblack's picture
jackblack
2342 pencils

Not bad. Fresh take on a lift.

kleenex's picture
kleenex
40268 pencils

If you do not read the copy you have no idea what you are looking at.

Mytwocents's picture
Mytwocents
285 pencils

Get the visual impact. Read the line. Get it. Smart use of the space.

Log in or register to post comments