Maserati: Trident
Advertising Agency: McCann, Malmoe, Sweden
Creative Director: Albin Wendel
Art Director: Björn Lindén
Copywriter: Lars Larsson
Photographer: Maserati
Other additional credits: Autoropa, Official Maserati Dealer
Released: August 2008
19 Comments
This would be nice, but how'd they get around the inevitable fact that not all rear view mirrors are the same size and shape?
Indeed, therefor this is scam.
they did say selected cars, so it sounds like they're tailored to certain models. as long as they're not selecting my car then i'm fine. this seems like such a specific problem to solve, with a very small target.
what if you notice the leaflet only when you´re already on road? some accidents might happen
Dangerous
this resource has been used in better ways...
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
If you glue/stick something on my car, you'll get in big trouble, and I am talking about 6'2" 195 pound trouble.
maserati would never aloud this.
You would be surprised.
Bit too 1st degree thinking for me. Anything could be "closer than they appear"--any product at all. So it's not very Masarati, so far as branding goes.
this may cause accidents, negative -(
ziad hamdan
www.ziadhamdan.spaces.live.com
The leaflet was tailored to fit the mirrors of the selected brands and models.
And.....yes, Maserati loved the idea.
H
http://www.coloribus.com/paedia/prints/2007/10/01/193606/
Also done for Land Rover or Jeep, with off road images in the mirror.
Ha! Yup, it's really dangerous!
And, it mentioned they only targeted on specific car. So i wonder which model of car they targeted. If we found out, we would know which competitor this campaign is against to. =p
Problem solved!!!
Make the cutout the shape of the Maserati and then stick it on the mirror...
then all cars can be used... the only issue is the perspective of the car cutout
but I think the idea will get through.
Is there anyone apart from the suits at the road safety department who has any comments on this great idea!
f**kin' irresponsible.
Fresh. Nice. Cool.
And the stupid driver who will get on road without to check his mirrors should take the s**t.
Pity that copy is obvious. It could ve been something like: "Object in the mirror now can be yours."
This was done before with an analgesic.
"Heart Atacks are closer than they appear..."