Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.
Ambient advertisment created by Friends, Russia for Martini, within the category: Alcoholic Drinks.
Creative Director: Arina Avdeeva
Copywriter: Semyon Polyakovskiy
Art Directors: Alexander Zavacky, Arina Avdeeva
Designer: Max Denisov
Production company: The Viewmakers' Studio
General Producers: Anastasia Kotelnikova, Artem Mansimov
Product Designers: Aleksandr Veshaev, Gaya Asaturova
Programmer: Tigran Azaryants
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios X The Clio Awards: Dream WorkplaceRead More
The New Republic: Why The Creative Community Should Keep Its Eyes On ChinaRead More
Before “Marcel,” There Was Pangaea: Inside JWT’s Two-Year Head Start On Publicis GroupeRead More