The electric fence is a ubiquitous sight in South African cities. This site in Cape Town’s bustling nightlife district is close to the store and the ‘live’ nature of this medium makes it perfect to communicate Marshall Music’s range of guitars.
Advertising Agency: BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographers: Emielka van Wyk, Andy Lund
Released: May 2007