Marshall Music: Electric Fence

The electric fence is a ubiquitous sight in South African cities. This site in Cape Town’s bustling nightlife district is close to the store and the ‘live’ nature of this medium makes it perfect to communicate Marshall Music’s range of guitars.

Advertising Agency: BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographers: Emielka van Wyk, Andy Lund
Released: May 2007

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9 comments

Made Of Ideas's picture
Made Of Ideas
100 pencils

I think this is great. Hopefully nobody tries to strum this guitar!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I foresee a slew of 911 calls and lawsuits...

fersvax's picture
fersvax
1237 pencils

I love it.

FER.

addyhoch10's picture
addyhoch10
2592 pencils

this guitar is an electric bass.

teixas's picture
teixas
8 pencils

no it's not. the strings r too thin.
nice idea

addyhoch10's picture
addyhoch10
2592 pencils

let's say 2 strings broke because playing marshall guitars is so much fun.

Beatboxer's picture
Beatboxer
1519 pencils

Yep, 4 strings... Bass!

I Love this use of media... Spazzling idea! Wundaba!

feldspar's picture
feldspar
4 pencils

"The electric fence is a ubiquitous sight in South African cities."
That is very creepy. I can understand electric fences around prisons and nuclear silos but everywhere implies that society in South Africa has already broken down under threat of crime.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Either that or it's time I started investing in public utility stock in Johannesburg or Cape Town or something...
Fuckers must be rolling in it!

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