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Marriott Enigma night club: Stamp
Don't drink and drive. Call a cab 9821056714
Clubs in India use an ink stamp to identify their patrons. For Enigma, we replaced the simple logo stamp with a call-a-cab number and a reminder against drinking and driving.
Credit: Art Director: Sanket Pathare, Copywriter: Sonal Chhajerh
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Comments
WOW! That's an easy to remember cab number. :)
Simple and smart. Love it.
I agree Ivan - if the cab number was shorter, more people would call the cab after 5 MaiTai^^
But hasn't there been a very similar campaign for a tatto-studio, that showed a tattoo and phone number?
Still a great campaign.
The same idea was used in miami beach club's long ago
the winner of young guns adfest 2004 is using the same idea. but still, i think it's very effective campaign.
Hey do you happen to know how to find it?
Thank you for ripping this off... I did this same Ambient campaign 2 years ago...
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