Marie Claire: Clothing trail
Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
22 comments
Really good. Nicely done.
Fun ambient idea.
very good.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
perfect!
(if this is the first time it's been done)
Nice idea in a tired medium.
Direct and simple.
Not bad. Although, it's too bad that the woman in the picture is looking at the magazines and not following the trail of clothes.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
winner
:::J:::
Great idea!
"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford
too fuckin' good!
they showed me a picture & i laughed
dignity has never been photographed
Stunning! I haven't seen something like this before either.. at least not in this indeed tired medium.
lol very nice
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
really really good, well done
Great idea. Never gonna work IRL
..why?
:::J:::
Never gonna work? That's a very strong statement. The truth is NO stunt would make you buy a magazine if you don't like the content inside. The idea here was to just promote the issue; get people's attention. In that regard, I think this campaign is a success!
NICE!!!
very imperssive
murali duggineni
Good one! Funny that nobody did this before. Better for macho magazines, but if women are interested in a Naked Issue, the ambient works too.
ahmmmm WHy ???
great
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