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Clothing trail

Agency Network: 
Published/Aired: 
March 2010
Description: 

Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.

Ambient advertisment created by BBDO, South Africa for Marie Claire, within the category: Media.

Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett

Comments (22)

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Critic's picture
Critic
Activity Score 271

Really good. Nicely done.

RajToo's picture
RajToo
Activity Score 134

Fun ambient idea.

funky_frogii's picture
funky_frogii
Activity Score 2538

very good.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

shitmonk's picture
shitmonk
Activity Score 465

perfect!
(if this is the first time it's been done)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice idea in a tired medium.

silvi's picture
silvi
Activity Score 4172

Direct and simple.

razorsharp creative's picture
razorsharp creative
Activity Score 186

Not bad. Although, it's too bad that the woman in the picture is looking at the magazines and not following the trail of clothes.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

gmint7's picture
gmint7
Activity Score 2683

winner

:::J:::

Bazska's picture
Bazska
Activity Score 20

Great idea!

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

tirthomitro's picture
tirthomitro
Activity Score 2758

too fuckin' good!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
Activity Score 13557

Stunning! I haven't seen something like this before either.. at least not in this indeed tired medium.

Shingo's picture
Shingo
Activity Score 408

lol very nice

michelangelo's picture
michelangelo
Activity Score 660

really really good, well done

npravn's picture
npravn
Activity Score 159

Great idea. Never gonna work IRL

gmint7's picture
gmint7
Activity Score 2683

..why?

:::J:::

atb2005's picture
atb2005
Activity Score 13557

Never gonna work? That's a very strong statement. The truth is NO stunt would make you buy a magazine if you don't like the content inside. The idea here was to just promote the issue; get people's attention. In that regard, I think this campaign is a success!

raulbanderas's picture
raulbanderas
Activity Score 357

NICE!!!

muraliduggineni's picture
muraliduggineni
Activity Score 104

very imperssive

murali duggineni

Dzsoi's picture
Dzsoi
Activity Score 8532

Good one! Funny that nobody did this before. Better for macho magazines, but if women are interested in a Naked Issue, the ambient works too.

bi_sign's picture
bi_sign
Activity Score 262

ahmmmm WHy ???

rolling.stone's picture
rolling.stone
Activity Score 2741

great

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~ Quite obviously, I have gathered no moss ! ~

Billoughsby's picture
Billoughsby
Activity Score 5144

Made me look, made me stare, made me lose my underwear

That's it.

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