Description
A surreal installation of real Prada store in the middle of the desert outside of the town Valentine in West Texas near Marfa, USA. From the artists:
"...the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless."
This professional campaign titled 'Marfa store' was published on May 02, 2016. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 16 years ago.
Credits
Advertising Agencys: Michael Elmgreen & Ingar Dragset