PRESENTSFashion

Marc Ecko Clothing: Bluetooth Citylight

Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.

Advertising School: Design Factory International, Hamburg, Germany
Tutor: Michael Hoinkes (He Said She Said)
Creative: Benjamin Busse

45 comments

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

hope this gets you a job at Droga5--brilliant.

Bugga's picture
Bugga

why Droga5? Hacks

jebus's picture
jebus
474 pencils

The problem with this type of idea is how easily it can backfire. That thing would be on the street for 10 minutes before someone drew a big dick on it.

CharlieChung's picture
CharlieChung

Very true. But then someone could just as easily cover it up with something else.

As opposed to if someone took a sharpie and drew a big dick on a wall. People hesitate to, say, block it out with more sharpie, basically defacing the property even further, even if it is to cover up the dick.

Besides... That it's this fancy thing's got nothing to do with it. If someone finds that it'd be a lovely thing to draw a dick on the wall, he'll do it, using bluetooth or sharpie or the blood of small animals or whatever's handy.

Salet's picture
Salet
288 pencils

That's graffiti. This is awesome.

Trino!'s picture
Trino!

So f'in cool!! Two questions:
1) Where can I learn more about this technology?
2) What's "digital citylights"? Is it Germany's term for a transit ad or something more?

freakjesus's picture
freakjesus

how should i know you freak?

ivan's picture
ivan

1. This is just a concept I believe, so it's not readily available.
2. Citylight is another name for these vertical human size outdoor boards.

Ivan Raszl, admin of AotW

Gabe's picture
Gabe

Looking good German Jon!!!!

PP's picture
PP
66 pencils

is this for real?? lol.

deep_tracy's picture
deep_tracy
588 pencils

i like the thinking (i.e., the use of new technology).

Runep's picture
Runep
50 pencils

love it

addyong's picture
addyong
155 pencils

Cool idea...

Apllication wise... ermm... wat if there's more audience want to participate (although it's create more awareness)...

It will be a Long queue... but maybe it's suitable for that country, lifestyle there maybe more relax & slow... u can come for another day...

RT3's picture
RT3
66 pencils

Great ad, especialy the dialog this technology has started with it's market.
Saludos

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Nice one! Surely very expensive.
In my country vandals would break the LCD screens in the first day.

Sketch5690's picture
Sketch5690

what would be even more awesome, would be if moving your phone simulated spraying the board instead of making it bluetooth it would be motion sensor. but it is so cool. love it

EckoSucks's picture
EckoSucks

This is a great idea. Really brilliant technology. It's just a shame that a giant douche like Marc Ecko has to come along and use it to help play out graffiti culture.

Scott's picture
Scott

TWO words to ruin this concept and technology- using real SPRAY PAINT

manueco's picture
manueco

Something tells me that's more than two words...

NotScott's picture
NotScott

OK, what are you counting as the 2 words? "SPRAY PAINT"? That wouldn't mean anything unless you would use "REAL" which would bring the count up to 3 words. Shit i mean, technically you used 4 words; why you put a break unless to signify that the TWO words were coming, "using real SPRAY PAINT".

deep_tracy's picture
deep_tracy
588 pencils

because that's only what he hears on tv and movies. america is educated by hollywood, don't you know?

jadslfk's picture
jadslfk

he still has a good point you arrogant bastards.

ooops's picture
ooops
448 pencils

yet eco friendly

Devin Murphy's picture
Devin Murphy

I think it would be a lot more practical if it had a cheap touch sensitive panel under the glass. Drawing graffiti with you hands and finders is less involved than syncing bluetooth devices, and i think a lot more fun. More people would be inclined to try. If i saw this and walked up to it only to find out i had to pair my bluetooth phone, i'd walk away.

Kieran's picture
Kieran

When i see one of those im spray painting my tag in the corner with real spray paint.

crrrrrup's picture
crrrrrup

wow. you're almost as cool as my aunt Psora.

sonyuser's picture
sonyuser

Is this just a concept or is it real?
the picture isn't real.

and it'd sure be tedious to draw on your phone unless your phone had a uber-high-res touch screen.

even then, the resolution difference between that and the kiosk would make your graffiti blurry or blocky.

back to the drawing board...

Guest1's picture
Guest1

This is one of those ideas that's been on the net for ages...
All you have to do is stumble a few times and something of this nature will come up.

However, saying that, i'd still think WTF if i passed this on the street!!!

Jespejo's picture
Jespejo

this thing is asking for a Wiimote

a big nerd's picture
a big nerd

I don't think the point of this was to find the easiest way to make digital graf. Of course you could use a touch screen with windows fucking paint running. But how is that original? Using a bluetooth connection to make your phone simulate a spray can is awesome and a brilliant concept of crossing art with technology.

What would be really interesting to see is what kind of hacks people could come up with for this. Like, I don't know, uploading a photo of yourself from your phone -- and then tagging a huge penis over it.

this is whack.'s picture
this is whack.

wow...theres nothing more fucking stupid then a dude who has nothing to do with graffiti.. using graffiti in every possible gay aspect of their brand identity..

marc ecko is nothing more then a fucking herb. and enough with designers doing "urban" tech concepts.

this shit is gay..

aleex's picture
aleex

i thinks a great idea and after marc does it everyone will jump on his dick and do the same type of shit

deep_tracy's picture
deep_tracy
588 pencils

i won't. i'm not gay.

RT3's picture
RT3
66 pencils

Graffiiti is in the brand's roots and identity, and this integration was briliant. Rightous on behalf of the germans, hats down peeps.

cuttingedgead's picture
cuttingedgead
2 pencils

Touchscreen would be better

HollandBerti's picture
HollandBerti

Touchscreen is boring!!!! This one here is sooooo great! Love it.

AVC's picture
AVC

From a technical point of view, that is amazing, I can only imagine the intense programming that went into that Digital Signage system. Touch Screens are cool but it's been done. Don't care much about Marc Ecko, but it does take a big company to finance such a system and got to give him props for putting that out.

www.AudioVideoChicago.com

Siffer's picture
Siffer

This could never work that well, because in the US, this thing would be out about 2 days before somebody came over with something and smashed the shit out of the screen.

Guest's picture
Guest

They got hard ass protection, and removable layers(like scratch proof screens) in americain ones.

Bruno Tozzini's picture
Bruno Tozzini

fantasma...

Big Zed's picture
Big Zed

Graffiti for the elites. Somebody should spray a picture of a latte.

Big Zed's picture
Big Zed

Graffiti for the elites. Lol! Somebody should spray a picture of a latte.

Guest commenter's picture
Guest commenter

how do u get this programme

Guest's picture
Guest

interactive, captivating, sold!

Guest's picture
Guest

The image is FAKE. The guy is in the same position. Ghost ad.

Log in or register to post comments