How do you earn 2.3 mill free media impressions, generate more than 20,000 stories online and boost your chocolate sales with 24%? Rename your chocolate bar after all The Good, The Bad and The Really Far Out excuses consumers use to justify buying and sharing chocolate. Watch the case study here: http://youtu.be/njBtGpWh0oY
Ambient advertisment created by Ogilvy, Denmark for Marabou, within the category: Confectionery, Snacks.
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