magicmoments.org.au: Sorry

Maybe you think I feel no shame holding this sign. If you donate money to magicmoments.org.au, neither of us has to feel awkward.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Art Directors Trent Hendrick, Cristian Staal
Agency Producer: Imogen Dick

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5 comments

Charlie Pratt's picture
Charlie Pratt
427 pencils

Not a fan. It stirs up negative emotions. It also is far too witty. When's the last time you saw a homeless guy's sign that was actually funny? It comes off a little trite.

However, I think it will get noticed. So carry on.

http://www.charlieprattdesign.com

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

cheer up charlie.

debo's picture
debo
23 pencils

The agency Chemistry did this in Ireland last year, literally.

chino65's picture
chino65
326 pencils

Instead of paying money to buy media to run these ads, they should just take the money and give it to the homeless. It would be more money than these ads would every bring in.

As you all know, some of these billboards make more money in a day than you do in a month.

ooops's picture
ooops
448 pencils

holding a sign without a present compare with holding a bowl beg for money?

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