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Published/Aired: 
May 2006
Description: 

To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.

Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao

Comments (5)

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Highest Rated

theshekhar's picture
theshekhar
Activity Score 20

excellent !

Ainadaliel's picture
Ainadaliel
Activity Score 271
bhavesh's picture
bhavesh
Activity Score 2
ivan's picture
ivan
ooops's picture
ooops
Activity Score 448

how could a human flesh wound could compare to the gutterspace of a book?

theshekhar's picture
theshekhar
Activity Score 20

excellent !

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