To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.
Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao
Clio Key Art
Photo Highlights from 2016 Clio Key Art AwardsRead More
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
Los Angeles Kings on Harnessing Fandom to Grow the Game of HockeyRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More