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Published/Aired: 
May 2006
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Description: 

To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.

Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao

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theshekhar's picture
theshekhar
20 Activity Scores

excellent !

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