To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.
Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More