Maestro Limpio: Shiner floors

Maestro Limpio: Shiner floors

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera

Your rating: None Average: 5.9 (20 votes)

Comments

Submitted by caju on Mon, 2008-04-07 16:33.

great one

Pogi5's picture
Submitted by Pogi5 on Mon, 2008-04-07 17:31.

hmmm ho hum on this one.

Submitted by heresjonny on Mon, 2008-04-07 17:59.

Great insight!

Submitted by ANDRECHE on Mon, 2008-04-07 18:40.

me gusta!!

Submitted by simon.gross on Mon, 2008-04-07 21:25.

bueno

Submitted by HemingwayGyro on Mon, 2008-04-07 21:45.

Not so much

Submitted by jebus on Mon, 2008-04-07 23:01.

Shinier.

TheAdMad's picture
Submitted by TheAdMad on Mon, 2008-04-07 23:15.

I get the feeling only graphic designers will get it...

Also as you see it from below, it makes no real sense

The Ad Mad

jungle boy's picture
Submitted by jungle boy on Tue, 2008-04-08 00:10.

simple and nice!

idamaruku's picture
Submitted by idamaruku on Tue, 2008-04-08 01:21.

I didn't get it. wat's the product?

Submitted by iT-iS-i on Tue, 2008-04-08 02:13.

F'n stupid, if you want to demonstrate shinier floors get a F'n real surface and stop ridiculing consumers.

Add insult to injury then burn the candle at both ends.

Submitted by judy.y on Tue, 2008-04-08 02:20.

Do people really get it?

Submitted by Vicomte on Tue, 2008-04-08 03:05.

so simple and great!

Submitted by JD on Tue, 2008-04-08 03:08.

It's cool, but what's up with the image of the guy who looks ready to make someone his prison bitch?

Funky_Frogii's picture
Submitted by Funky_Frogii on Tue, 2008-04-08 03:17.

he is the mascot of the particular product.......so this one conveys the message very easily...its a cooooollllllllll thought.......good job guys..keep it up......

Submitted by petek on Tue, 2008-04-08 03:21.

Very nice simple idea!

Submitted by pencil on Tue, 2008-04-08 04:48.

obvious!

Submitted by ramiq on Tue, 2008-04-08 05:05.

greaaaaaaaaaaaaaaaaaaaattttt job

Submitted by berenice81 on Tue, 2008-04-08 06:55.

Yes it is nice, i like it

Submitted by bacolo69 on Tue, 2008-04-08 09:29.

Good idea but poor execution...the bottom image should have been like a real reflexion...strong at the top and fading at the bottom. El reflejo de abajo debio haber sido mas real y no tan literal...tipo gradient, mas fuerte arriba y disolviendose en la parte de abajo...buena idea pero pobre ejecución.

Submitted by ren.zo on Tue, 2008-04-08 11:03.

interesante.

[ http://eltubedeyou.blogspot.com ]

Submitted by pankajadsoftheworld on Tue, 2008-04-08 12:48.

very well thought

Luis Maram's picture
Submitted by Luis Maram on Wed, 2008-04-09 14:41.

jajajaja The invasion of 2.0 in outdoors

Creativity is an inner monster.
http://blog.luismaram.com

Submitted by a2o on Thu, 2008-04-10 08:41.

Very good Strategy... But avg. creative...

I agree that he is the mascot... but still...

THis whole concept could been executed in much better way...

---
a2obspl

www.alpha2omega.in

Submitted by already taken on Thu, 2008-04-17 04:10.

totally agree with bacolo69.
totally.
get an effect of reflection on the lower one.

very clever use of media spoilt by poor execution.
hélas.