Maestro Limpio: Shiner floors

Maestro Limpio: Shiner floors

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera

Your rating: None Average: 5.9 (20 votes)

Comments

great one

Pogi5's picture

hmmm ho hum on this one.

Great insight!

me gusta!!

bueno

Not so much

Shinier.

TheAdMad's picture

I get the feeling only graphic designers will get it...

Also as you see it from below, it makes no real sense

The Ad Mad

jungle boy's picture

simple and nice!

idamaruku's picture

I didn't get it. wat's the product?

F'n stupid, if you want to demonstrate shinier floors get a F'n real surface and stop ridiculing consumers.

Add insult to injury then burn the candle at both ends.

Do people really get it?

so simple and great!

It's cool, but what's up with the image of the guy who looks ready to make someone his prison bitch?

Funky_Frogii's picture

he is the mascot of the particular product.......so this one conveys the message very easily...its a cooooollllllllll thought.......good job guys..keep it up......

Very nice simple idea!

obvious!

greaaaaaaaaaaaaaaaaaaaattttt job

Yes it is nice, i like it

Good idea but poor execution...the bottom image should have been like a real reflexion...strong at the top and fading at the bottom. El reflejo de abajo debio haber sido mas real y no tan literal...tipo gradient, mas fuerte arriba y disolviendose en la parte de abajo...buena idea pero pobre ejecución.

very well thought

Luis Maram's picture

jajajaja The invasion of 2.0 in outdoors

Creativity is an inner monster.
http://blog.luismaram.com

Very good Strategy... But avg. creative...

I agree that he is the mascot... but still...

THis whole concept could been executed in much better way...

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a2obspl

www.alpha2omega.in

totally agree with bacolo69.
totally.
get an effect of reflection on the lower one.

very clever use of media spoilt by poor execution.
hélas.