Maestro Limpio: Shiner floors

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera

24 comments

caju's picture
caju
123 pencils

great one

Pogi5's picture
Pogi5
253 pencils

hmmm ho hum on this one.

heresjonny's picture
heresjonny
21 pencils

Great insight!

ANDRECHE's picture
ANDRECHE
56 pencils

me gusta!!

simon.gross's picture
simon.gross
541 pencils

bueno

HemingwayGyro's picture
HemingwayGyro
52 pencils

Not so much

jebus's picture
jebus
494 pencils

Shinier.

jungle boy's picture
jungle boy
196 pencils

simple and nice!

chayie's picture
chayie
75 pencils

I didn't get it. wat's the product?

iT-iS-i's picture
iT-iS-i
1721 pencils

F'n stupid, if you want to demonstrate shinier floors get a F'n real surface and stop ridiculing consumers.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

judy.y's picture
judy.y
79 pencils

Do people really get it?

Vicomte's picture
Vicomte
287 pencils

so simple and great!

JD's picture
JD
40 pencils

It's cool, but what's up with the image of the guy who looks ready to make someone his prison bitch?

funky_frogii's picture
funky_frogii
2536 pencils

he is the mascot of the particular product.......so this one conveys the message very easily...its a cooooollllllllll thought.......good job guys..keep it up......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

petek's picture
petek
1894 pencils

Very nice simple idea!

pencil's picture
pencil
10 pencils

obvious!

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

greaaaaaaaaaaaaaaaaaaaattttt job

berenice81's picture
berenice81
136 pencils

Yes it is nice, i like it

bacolo69's picture
bacolo69
82 pencils

Good idea but poor execution...the bottom image should have been like a real reflexion...strong at the top and fading at the bottom. El reflejo de abajo debio haber sido mas real y no tan literal...tipo gradient, mas fuerte arriba y disolviendose en la parte de abajo...buena idea pero pobre ejecución.

robottttrockkkk's picture
robottttrockkkk
814 pencils
pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

very well thought

Luis Maram's picture
Luis Maram
252 pencils

jajajaja The invasion of 2.0 in outdoors

a2o's picture
a2o
139 pencils

Very good Strategy... But avg. creative...

I agree that he is the mascot... but still...

THis whole concept could been executed in much better way...

already taken's picture
already taken
2 pencils

totally agree with bacolo69.
totally.
get an effect of reflection on the lower one.

very clever use of media spoilt by poor execution.
hélas.

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