ADVERTISING

Maes

A barrel of Maes for everyone with the name Maes

Agency: TBWA

Description

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

This professional campaign titled 'A barrel of Maes for everyone with the name Maes' was published in Belgium in April, 2013. It was created for the brand: Maes, by ad agency: TBWA. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: TBWA, Brussels, Belgium
Creative Directors: Jan Macken, Gert Pauwels
Creatives: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens
Account team: Jochen De Greef, Marko Van Dyck
Strategy: Kacper Wozniak

Luigi Bormioli

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.