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A barrel of Maes for everyone with the name Maes

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April 2013
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Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Comments (2)

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Highest Rated

jackblack's picture
jackblack
2350 Activity Scores

Very well done.

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