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Madre Segreta: Don't trash him
An "ambient campaign" to promote the service “Madre Segreta” dedicated to the all pregnant young women with financial difficulties.
A simple operation which does not require expensive installations:
above the trash bins in Milan some bows, which are usually used for birth announcements, are tied up - nearby entrance of hospitals, private clinics, family advice bureau, public health offices and clinics of obstetrics and gynaecology.
The message "Don't trash him" is clear and simple: an invitation to reflect and use the toll free number for information and help.
Art Director: Roberto Ferrario
Copywriters: Massimo Del Monaco, Chiara Gianferrari
Released: May 2008
Comments
I like it. nice and clean.
hey the one
can u expln me, what they tring to say???? i didn't got it. :-(
Read the Rational.
Bye!
Don't trash who?
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