Madre Segreta: Don't trash him

An "ambient campaign" to promote the service “Madre Segreta” dedicated to the all pregnant young women with financial difficulties.
A simple operation which does not require expensive installations:
above the trash bins in Milan some bows, which are usually used for birth announcements, are tied up - nearby entrance of hospitals, private clinics, family advice bureau, public health offices and clinics of obstetrics and gynaecology.
The message "Don't trash him" is clear and simple: an invitation to reflect and use the toll free number for information and help.

Art Director: Roberto Ferrario
Copywriters: Massimo Del Monaco, Chiara Gianferrari
Released: May 2008

4 comments

the one's picture
the one
31 pencils

I like it. nice and clean.

dinukarangana's picture
dinukarangana
12 pencils

hey the one
can u expln me, what they tring to say???? i didn't got it. :-(

Guest commenter's picture
Guest commenter

Read the Rational.
Bye!

Guest commenter's picture
Guest commenter

Don't trash who?

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