Maccabi Healthe Care: Protection from the sun

The Sun Doesn't miss. Go to the beach protected.

Advertising Agency: Yehoshua\tbwa, Tel Aviv, Israel
Creative Directors: Edo Kariv, Amit Stoler
Art Director: Shai Dovjinsky
Copywriter: David Cohen
C.O.O & Photographer: Ofer Hajayov
Account Manager: Erez BarKatz
Supervisor: Liran Miller
Accountant: Reut Yifrach
Production: Amit Nisany, Gil Chen
Advertising Manager Maccabi: Beni Chen

August 2010


TommyO's picture
1866 pencils

I would just lie in the shade of those cardboard figures. :-P

ad shark's picture
ad shark
186 pencils


Guest's picture


bknowlden's picture
3647 pencils

If I went to the beach to relax and saw this, I would be pretty pissed off.

Chris's picture
1985 pencils

very in your face, and would get you to read it.
But im wondering if this imagery of gun targets is a little over the top for this part of the world.
I would imagine the Israel people would go to the beach to get their minds away from this sort of thing.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

hahaha if this was done in Chennai... overnight they would have become bajji trays ....

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