Sun control and decoration
Agency: JWT, Santiago, Chile Creative Director: Leo Farfán Art Directors: Matias Lecaros, Sergio Rosati Copywriter: Matías Lecaros Photographer: José Claro Other additional credits: Ignacio Lanata
Help! Is there a twist or something clever I don't see?
I get the sun, control but where's the decoration?
I would want to be soaked by such kinda of sun.. the day seems good.. nice and kinda mild..
Maybe the picture is not right.. you need to show that harsh heat-emitting sun on a cloudless day..
Idea is so so
Looks like a first thought...
Agreed, B123 & C420 What if the sun was behind the billboard?
>>>> That's not an ad. THIS is an ad.
Maybe you could move the position of the sun upwards. This would mean a more close to midday sun. Sun close to the horizon means less heat and good confort.
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Help! Is there a twist or something clever I don't see?
I get the sun, control but where's the decoration?
I would want to be soaked by such kinda of sun.. the day seems good.. nice and kinda mild..
Maybe the picture is not right.. you need to show that harsh heat-emitting sun on a cloudless day..
Idea is so so
Looks like a first thought...
Agreed, B123 & C420
What if the sun was behind the billboard?
>>>> That's not an ad. THIS is an ad.
Maybe you could move the position of the sun upwards. This would mean a more close to midday sun.
Sun close to the horizon means less heat and good confort.
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