Luxaflex: Blinds

Luxaflex: Blinds

Sun control and decoration

Agency: JWT, Santiago, Chile
Creative Director: Leo Farfán
Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matías Lecaros
Photographer: José Claro
Other additional credits: Ignacio Lanata

Your rating: None
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Comments

Submitted by B128 on Tue, 2007-03-13 06:48.

Help! Is there a twist or something clever I don't see?

I get the sun, control but where's the decoration?

Submitted by creative420 on Tue, 2007-03-13 07:22.

I would want to be soaked by such kinda of sun.. the day seems good.. nice and kinda mild..

Maybe the picture is not right.. you need to show that harsh heat-emitting sun on a cloudless day..

Idea is so so

brain123's picture
Submitted by brain123 on Tue, 2007-03-13 16:01.

Looks like a first thought...

Submitted by Rog on Tue, 2007-03-13 23:01.

Agreed, B123 & C420
What if the sun was behind the billboard?

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