Lux: Strengthen your hair

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

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19 comments

dansheppy52's picture
dansheppy52
398 pencils

all that work for only a couple days of placement (however long it takes them to clean those windows).

Cool idea though.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

salamandos's picture
salamandos
1947 pencils

how do you say "fake" in chinese?

Mr.Top's picture
Mr.Top
728 pencils

yes... and how do you say "it doesn't work" in chinese?

minimaloid's picture
minimaloid
123 pencils

lol

diegote's picture
diegote
41 pencils

powerfull!
with two braids even better.
like it.

sonucoues2002's picture
sonucoues2002
804 pencils

awsome

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

IMPRESSIVE!
Powerful!
I see a Cannes entry.

Mr.Top's picture
Mr.Top
728 pencils

HAhaha... a Cannes entry? Are you CRAZY?

gonndo's picture
gonndo
1092 pencils

I Second that!!!!!!!!!!!!!!!

Besides, hair and that kind of activities, it just doesn't work...
ask Rapunzel if you want...

see you on road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

marco's picture
marco
118 pencils

No Mr.Top....ZaboZaboZabo said Cannes entry, he didn't mean it would win, he just meant they would enter it into Cannes. Cannes entry.
Yah seen trucks been pulled by hair, seen this & that with hair & the strength, good idea but yah starting to wear thin the hair strength idea.

Mr.Top's picture
Mr.Top
728 pencils

Exactly... that's what I meant.. why should they lose money on entering this?

vote4pedro's picture
vote4pedro
4601 pencils

rapunzel, rapunzel let down your hair. is this real? eh, who cares.

puppiepoppy's picture
puppiepoppy
1636 pencils

Someone check with the LUX client in Beijing to find out if this really goes out?!!

silvertongue's picture
silvertongue
549 pencils

And the scam-fest continues.

sold's picture
sold
3219 pencils

cool

ricky.vinluan's picture
ricky.vinluan
62 pencils

WELL... THATS WHY THERE IS ADVERTING TO KEEP ON PROMOTING BRANDS. AND I GUESS THIS WORKS. .. VERY ATTRACTIVE.

funky_frogii's picture
funky_frogii
2538 pencils

hei see the target audience...........for this product its the best advertisement......cool keep it up

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

gmint7's picture
gmint7
2685 pencils

:::J:::

i think its scary...
but also funny

i really wish some punk lights a fire on that.

:::J:::

ooops's picture
ooops
448 pencils

how many bullets left?

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