Lux Silk Nourishment: Shoes
Even stylish shoes can't make dry legs look good.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Pingkan Rarunmangkay
Art Director: Imelda Untoro
Copywriter: Felicia Sie
Producer: Dimas Fajar
Production: Hadi Ramdhan, Lies Yuwono, Heru Daryanto, Arifin Sutedja
Released: December 2007


12 Comments
I bet this was really effective, so well done, it worked. But by god its boring.
We're going to need more lube.
I doubt women could pass by without noticing this execution - and unfortunately, be disappointed when it turned out not to be an ad for a shoe sale. :-D
Nice stuff... not creative but effective i guess.
uhmmmmm nose daniel ah, discrepo contigo.
[ http://eltubedeyou.blogspot.com ]
Bizarre. A tree does not = legs.
I REALLY LIKE IT. IT LOOKS FUNNY....
BUT, I'M NOT SHURE IF WOMEN WOULD REMEBER THE MESSAGE AND THE PRODUCT.
IT WOULDN'T BE BETTER WITH SAMPLING?
WHAT U THINK?
MJ
Great idea , but no effective
nothing "stylish" about those shoes
--
cargocollective.com/andrei
good idea, very funny.
and agreed. those are not stylish shoes. haha.
Team, why don't you resign?
oh come on, if they put like heels or pumps then how to put at the bottom of those trees? dont see from the shoes only, see from the idea. btw, boots are in the trend nowadays, right?
-sylv-
no