Lux Silk Nourishment: Shoes
Even stylish shoes can't make dry legs look good.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Pingkan Rarunmangkay
Art Director: Imelda Untoro
Copywriter: Felicia Sie
Producer: Dimas Fajar
Production: Hadi Ramdhan, Lies Yuwono, Heru Daryanto, Arifin Sutedja
Released: December 2007

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I bet this was really effective, so well done, it worked. But by god its boring.
I doubt women could pass by without noticing this execution - and unfortunately, be disappointed when it turned out not to be an ad for a shoe sale. :-D
Nice stuff... not creative but effective i guess.
uhmmmmm nose daniel ah, discrepo contigo.
[ http://eltubedeyou.blogspot.com ]
Bizarre. A tree does not = legs.
I REALLY LIKE IT. IT LOOKS FUNNY....
BUT, I'M NOT SHURE IF WOMEN WOULD REMEBER THE MESSAGE AND THE PRODUCT.
IT WOULDN'T BE BETTER WITH SAMPLING?
WHAT U THINK?
MJ
Great idea , but no effective
nothing "stylish" about those shoes
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andreis.carbonmade.com
good idea, very funny.
and agreed. those are not stylish shoes. haha.
Team, why don't you resign?