Lutz Mehlhorn: Smoking taxi
The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.
Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenmüller, Hans Zieringer
Photographer: Alan Grund
Published: March, 2011