Lutz Mehlhorn: Smoking taxi

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.

Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenmüller, Hans Zieringer
Photographer: Alan Grund
Published: March, 2011

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morse's picture
15439 pencils

Surprising for sure. Nice work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
5337 pencils

Attention grabbing.

Kateter's picture
2020 pencils

I don't smoke and take taxi frequently.


pez's picture
1718 pencils

You would never call a smoking taxi then, no relevance for you. Very good idea, very good developed and right to the point.

Kateter's picture
2020 pencils

why the hell wouldn't I call a smoking taxi?
there're taxi companies with even weirder names.

besides, the "insight" says smokers are aware of dangers of smoking but still ignore them. where's that different? does it say something smokers are not aware of? I don't think so.
(you can die from smoking? really? noooo! really?)

krautland's picture
3204 pencils

wow. you are so literal I could see a great career in account for you. or taxidermy.

Kateter's picture
2020 pencils

wow, being you must be really boring.
there's absolutely no career for you.

Blue Apple's picture
Blue Apple
120 pencils

Good 1...

atb2005's picture
13567 pencils

Attention grabbing for sure.. Still, it will do NOTHING to convince smokers to stop smoking. In fact I am not sure there is a single campaign out there that can do that. Also, if I was a smoker, I would NOT get into that taxi. So the question is how many smokers would really do that? That guy you see in the video is most likely an agency employee. I would look like an idiot, coming out of a hearse. On a totally different note, you can't say the smoking taxi. That would imply that the taxi itself smokes.

sirvan's picture
29870 pencils

Agree. This would just piss them off.


"I love some things, and don't love some other things."

krautland's picture
3204 pencils

:That would imply that the taxi itself smokes.

agreed. I suppose they did a crappy job translating this. but "Rauchertaxi" in german is absolutely clear in its meaning.

still, that idea is funny enough to get people to talk, which is all you can do. NOTHING will make a smoker stop on its own and its disingenuous to presume anything could.

Hamburg04's picture
2 pencils
welsh523's picture
150 pencils

I'm giving it a 7 for being attention-grabbing but I would have like to have seen some analytics to go along with this. At least hit me with how many riders you got and an estimate about impressions. @Hamburg is right. It has been done before. The best Taxi campaign still comes from TED.

Glut's picture
3947 pencils

clever, simple.

kleenex's picture
26203 pencils

Liked it.

yuukicyan's picture
16 pencils

It is interesting, BUT
if I seat near the driver i'm not the one dead, but the one who carries the dead one
it's not good to throw cigarettes package on the floor...

sukhdev's picture
148 pencils

good concept

krautland's picture
3204 pencils

this is funny as hell. Id love to see more reactions.

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