Luggage belt

November 2007

Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message.

Don't let the road claim you. Belt up.

Advertising Agency: Marketforce Perth, Australia
Creative Director / Art Director / Copywriter: Andrew Tinning
Art Director: Andrew Chu
Typographer: Madeleine de Pierres
Account Service: Sharyn Beor, Christine Lim

Comments (12)

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Highest Rated

allabouttheidea's picture
Activity Score 7

Relevant? This is a horrific pun and a terrible idea.

Kateter's picture
Activity Score 2029

not relevant, nothing new, bad media!

wasting of the clients money.

bertie's picture
Activity Score 54

I agree.
All the visual is saying is 'road', nothing to do with 'belts' or 'saving' at all.

dongdingdan's picture
Activity Score 24

The two comments above are made by juniors. They took the ad literally and act as if they are God's gift to advertising.

dynatop's picture
Activity Score 212

i think i am not a junior, but still don't think this one is good.

iesnek's picture
Activity Score 16

Hmm.. Incidentally, I AM a junior. Call me dense, but is that blood stain i can vaguely make out? Or the reflection of the red lightbox?

I thought this would have worked for a low-cost carrier client as well.

"Don't let the roads claim your time. Fly Tiger." etc or the like.

Flying = less road travel.

Media placement = airport = relevant.

wkanaan's picture
Activity Score 483

what do u mean its not relevant? how clear can it get. CLAIM YOUR LUGGAGE = ROAD CLAIMS YOU.

allabouttheidea's picture
Activity Score 7

Relevant? This is a horrific pun and a terrible idea.

curious's picture
Activity Score 34

Creative way of using a media but honestly it doesn't give much of an impact nor is the message insightful at all.

picturejockey's picture
Activity Score 658

Good concept. Was there enough time to read the message of that length properly on a moving belt?

doubleturban's picture
Activity Score 118

All talk but no award ... awardless! You're zero!

wkanaan's picture
Activity Score 483

and who are u exactly? :) i bet you've judged big the sounds of it

Wordnerd's picture
Activity Score 6692

i don't understand the line at all. What is that supposed to mean? "fly instead of driving"?