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Lucy activewear: Light forest

Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience.

Advertising Agency: mono, USA
Production Partner: Pixel

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2 comments

kleenex's picture
kleenex
28628 pencils

not that special.

Mongoose's picture
Mongoose
4981 pencils

Instead of having the light flickering randomly, I wish they would have programmed the lights to light up and glow around someone walking in the park. Almost like a galaxy stars that shine around you.

Make the logo Bigger and the black, Darker!

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