Lucozade Alert: Sharpen up in a flash

Advertising Agency: O&M, Hong Kong
Creative Directors: Eugene Tsoh, Sandy Chan, Simon Handford
Art Director: Ronald Chong
Copywriter: Yeefung Chan
Published: July 2010

12 comments

Guest's picture
Guest

Wow, I never seen such thing before!!! really good job!

Guest's picture
Guest

I like it!

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

It's quite simple. and perhaps obvious, maybe it's been done before but I don't know, I really like it =)

keithstoeckeler's picture
keithstoeckeler
425 pencils

Should have chosen a woman with a less distracting shirt. Takes away from her hair and the premise.

Hibon's picture
Hibon
3731 pencils

Very nice idea, "electrostatic machine" not new but clever to use on this product.

Simple ideas are the best !

Guest's picture
Guest

I knew this in secondary school, but I can't imagine someone use it for advertising, very clever application! well done!

Guest's picture
Guest

waohh! great work!

Guest's picture
Guest

I miss my school life... very good!

Guest's picture
Guest

very experimental idea??? nice!

Sushi lover's picture
Sushi lover
905 pencils

I like it a lot. very clever.

Dream needs to be big!

Cheerriiee's picture
Cheerriiee
952 pencils

cool!

davitma's picture
davitma
32 pencils

nice concept but casting is soo bad

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