ADVERTISING

Lotus

Faceless

Agency: CMW

Description

CMW created an unusual campaign to promote an unusual vehicle – the Lotus Evora – the first launch from supercar marque Lotus in more than a decade. At high-profile events in Britain in recent months, including Wimbledon, the Harrods sale, Elton John’s White Tie & Tiara ball and Henley yachting regatta, ‘faceless’ people appeared in the crowds.
Videos of the characters subsequently appeared online and mainstream media (including The Daily Mail, Metro and ABC news in the USA) picked up and covered the story. Searching for ‘faceless people’ on Google led to a sponsored link for a microsite featuring a timer counting down to the launch of the new model at the London Motor Show in late July. When the timer reached zero, the launch was streamed live online and within a few moments, the site turned into a full brand website for the newly revealed car.

This professional campaign titled 'Faceless' was published in United Kingdom in August, 2008. It was created for the brand: Lotus, by ad agency: CMW. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: CMW, London, UK
Creative Director: Bob Nash
Art Directors: Mark Greenwood, Will Miles
Copywriter: Mark Blanchard
Other additional credits: Focus PR
Designer: Elliot Wright

Hegyalja Music ...

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