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Play fetch

Agency: 
Published/Aired: 
December 2016
Like
127
Description: 

GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch.

Advertising Agency: GPY&R, Melbourne, Australia

Comments (4)

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Highest Rated

Adawan's picture
Adawan
Activity Score 82

Making an actual ball come out was a great touch...

Liviu's picture
Liviu
Activity Score 4393

nice idea. I hope no one threw the ball in screen :)

kleenex's picture
kleenex
Activity Score 45375

I think it did happen.

Adawan's picture
Adawan
Activity Score 82

Making an actual ball come out was a great touch...

Dzsoi's picture
Dzsoi
Activity Score 8436

Lovely idea, and I agree with Adawan - the real tennis ball delivered the message without words.
Adopt a dog and play for real.

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