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Solmaforo

Agency: 
Published/Aired: 
August 2009
4739
Description: 

Art Directors: Brenda Oseguera, Lorena Alvarado, Roberto Lozada Copywriter: Karina Jiménez

Ambient advertisment created by Grupo Ferrer, Mexico for L'Oreal, within the category: Health.

Advertising Agency: Grupo Ferrer Comunicación, Mexico
V.P. Creative: Agustín Rivero
Creative Director BTL: “Chelo” Blanco

Comments (5)

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Guest's picture
Guest

Fantastic it will help people realize when to protect themselves from the sun

Guest's picture
Guest

I can think of some roads in the US that lead to beaches where the traffic gets really bad that this would be really useful. This is a great idea.

http://www.promovideochannel.com

sweejin's picture
sweejin
Activity Score 7256

Very good activation idea. Two thumbs up!

DJVassallo's picture
DJVassallo
Activity Score 243

nice idea! I hope you also cared for the campaign performers that spent hours on a motorway under the sun...

Guest's picture
Guest

I don't care what people say, this is pure sampling, with a traffic light.
Take some pictures, put it in a black template with Challenge, Solution and Result, and feel like there's an idea in it. The first comments are from the clients or the agency.

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