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Solmaforo

Agency: 
Published/Aired: 
August 2009
4735
Description: 

Art Directors: Brenda Oseguera, Lorena Alvarado, Roberto Lozada Copywriter: Karina Jiménez

Ambient advertisment created by Grupo Ferrer, Mexico for L'Oreal, within the category: Health.

Advertising Agency: Grupo Ferrer Comunicación, Mexico
V.P. Creative: Agustín Rivero
Creative Director BTL: “Chelo” Blanco

Comments (5)

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Highest Rated

Guest's picture
Guest

I don't care what people say, this is pure sampling, with a traffic light.
Take some pictures, put it in a black template with Challenge, Solution and Result, and feel like there's an idea in it. The first comments are from the clients or the agency.

Guest's picture
Guest

Fantastic it will help people realize when to protect themselves from the sun

Guest's picture
Guest

I can think of some roads in the US that lead to beaches where the traffic gets really bad that this would be really useful. This is a great idea.

http://www.promovideochannel.com

sweejin's picture
sweejin
Activity Score 7256

Very good activation idea. Two thumbs up!

DJVassallo's picture
DJVassallo
Activity Score 243

nice idea! I hope you also cared for the campaign performers that spent hours on a motorway under the sun...

Guest's picture
Guest

I don't care what people say, this is pure sampling, with a traffic light.
Take some pictures, put it in a black template with Challenge, Solution and Result, and feel like there's an idea in it. The first comments are from the clients or the agency.

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