L'Oreal Mexico: Solmaforo

Advertising Agency: Grupo Ferrer Comunicación, Mexico
V.P. Creative: Agustín Rivero
Creative Director BTL: “Chelo” Blanco
Art Directors: Brenda Oseguera, Lorena Alvarado, Roberto Lozada Copywriter: Karina Jiménez


Guest's picture

Fantastic it will help people realize when to protect themselves from the sun

Guest's picture

I can think of some roads in the US that lead to beaches where the traffic gets really bad that this would be really useful. This is a great idea.


sweejin's picture
7254 pencils

Very good activation idea. Two thumbs up!

DJVassallo's picture
243 pencils

nice idea! I hope you also cared for the campaign performers that spent hours on a motorway under the sun...

Guest's picture

I don't care what people say, this is pure sampling, with a traffic light.
Take some pictures, put it in a black template with Challenge, Solution and Result, and feel like there's an idea in it. The first comments are from the clients or the agency.

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