L'Oreal Mexico: Solmaforo

Advertising Agency: Grupo Ferrer Comunicación, Mexico
V.P. Creative: Agustín Rivero
Creative Director BTL: “Chelo” Blanco
Art Directors: Brenda Oseguera, Lorena Alvarado, Roberto Lozada Copywriter: Karina Jiménez

5 comments

Guest's picture
Guest

Fantastic it will help people realize when to protect themselves from the sun

Guest's picture
Guest

I can think of some roads in the US that lead to beaches where the traffic gets really bad that this would be really useful. This is a great idea.

http://www.promovideochannel.com

sweejin's picture
sweejin
7254 pencils

Very good activation idea. Two thumbs up!

DJVassallo's picture
DJVassallo
243 pencils

nice idea! I hope you also cared for the campaign performers that spent hours on a motorway under the sun...

Guest's picture
Guest

I don't care what people say, this is pure sampling, with a traffic light.
Take some pictures, put it in a black template with Challenge, Solution and Result, and feel like there's an idea in it. The first comments are from the clients or the agency.

Log in or register to post comments