Long's Horseradish: Everything goes with Long's

Advertising Agency: When Gee, Seoul, South Korea
Creative Directors: Mi-sun, Kim Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi
Released: February 2009

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14 comments

cjh2177's picture
cjh2177
9 pencils

Thank for your reply ~

asmara's picture
asmara
62 pencils

i've seen it somewhere someone had done it very similar...but yeah.cool idea still...but please..be original, for Fat sake!

Guest's picture
Guest

What a douche bag comment!

Guest's picture
Guest

Really, who the fuck do you think you are?

Gualcor's picture
Gualcor
972 pencils

"WE ATTEMPTED TO EXHIBIT A CREATIVE ADVERTISING TECHNIQUE" yeah... maybe for the brand
The pulling action is soooo wasted, and this doesn't offer anything new (speaking from the creativity side); but if you managed to sell the idea to the client... great!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

I'm wondering how the horseradish in the bottle decreases... because if you look at the mechanics of the page, the size of the tab is just as long as the page and it would have to have the yellow on the end of the tab show the decrease when you pull it... hmmm I think its a nice idea, just wondering how viable it really is.

everartz's picture
everartz
7611 pencils

sounds good to me... it gets the job done well :)

| Everartz |

Wordnerd's picture
Wordnerd
6662 pencils

this technique is basic. i don't see an idea.

yoono's picture
yoono
115 pencils

EXCELLENT!!!

Guest's picture
Guest

This client was for the ONE SHOW college competition 09,
and far as i know, it didn't even get the merit :p
Sucks to those students that pretending they are Pro.

anise147's picture
anise147
42 pencils

definitely old idea...

bad astronaut's picture
bad astronaut
544 pencils

Never mind the ad, they need to redesign that container. It looks like a tub of yummy vaseline.

Guest's picture
Guest

keep trying...Student!!!!!!

Guest's picture
Guest

not working~!!

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